Agricultural humic solutions leader Huma has entered the agricultural granular fertilizer market with Gro-Power humic-based fertilizer and soil conditioner products.
Huma purchased the assets of California-based Gro-Power in 2024 after supplying the company with dry humates for many years. Huma has largely focused on the turf and ornamental market with Gro-Power branded products, based on heavy demand, but now is set to bring those products to farms across the United States.
“Using humates as our carbon-based platform, Huma continues to expand our footprint across multiple product applications,” says Fred Nichols, Chief Sales and Marketing Officer for Huma. “The Gro-Power line is an excellent complement to our full line of dry humate products, biostimulants and liquid nutritional products.”
Leading the integration of Gro-Power into the agricultural market is company veteran Michael Gardner, a former Huma regional sales manager who became General Manager for Gro-Power.
“Having spent over 25 years growing agricultural crops, as both a farmer and with Huma, I’ve seen the difference Gro-Power products make firsthand,” explains Gardner. “I’ve been in the farmer’s shoes, and I’m excited to offer new and existing customers additional technology, support and resources to optimize crop and soil health.”