At the 2026 Commodity Classic, Syngenta Seeds’ head of agronomy Justin Welch shared how Golden Harvest is transforming farm decision-making with its AI-powered GHX experience, blending decades of agronomic expertise with cutting-edge digital technology.
In the past five years, Golden Harvest has doubled down on innovation by integrating digital products and services to help farmers turn massive amounts of field data into practical, real-time decisions. “Technology has allowed us to capture a lot of data, but then have we been really able to use that data?” Welch said in an interview. The challenge, he explained, is synthesizing information on weather, disease pressure, yield predictions, crop stress, and hybrid characteristics into clear recommendations that fit each grower’s operation.
“And we’ve done that with our GHX experience with farmers,” said Welch. Through advanced computational agronomy and AI, the platform summarizes complex data layers and delivers farmer-friendly insights. Dealer sales reps and agronomists use these tools to provide tailored advice on everything from seed selection and planting rates to nitrogen management and fungicide timing.
Welch says farmers love the results without having to become data scientists themselves. “They like the output; they’re not as much into doing it all themselves,” he said. The approach lets producers focus on what they love most—driving tractors, growing crops, and sustaining their family farms—while still making smarter, season-long decisions.
Learn more in this interview:
Classic26 - Justin Welch, Decision Agronomy Seeds (3:40)