Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.
In this episode you’ll learn all about Farm Journal’s new Ad Insight tool which is new to the agrimarketing industry. It’s a first for a digital advertising analytics solution. Talking with me is Prescott Shibles, Farm Journal CEO.
Farm Journal has launched a new ad insights tool, which is the agriculture industry’s first universal digital advertising analytics solution designed specifically for agrimarketers who want to measure, optimize and prove the impact of every digital dollar.
As digital budgets grow and audience attention fragments across channels, agrimarketers need more than siloed reports. They need a single view of what is working and what is not working. Farm Journal’s ad insights tool delivers that clarity, providing a unified, real-time analytics resource that connects all major platforms and ad formats in one place.
“In today’s digital landscape, agrimarketers need more than just data, they need insight, context and confidence,” said Prescott Shibles, Farm Journal CEO. “This ad insights tool delivers measurable value, transparency and performance benchmarks in ways the industry has never had before.”
Listen to the episode here:
ZimmCast 752 - Farm Journal Ad Insights (12:25)
That’s the ZimmCast for now. If you have some exciting news in the agrimarketing world, feel free to contact me for the next episode. Just email Chuck at chuck@zimmcomm.biz.
We hope you enjoyed it and thank you for listening.
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