The top awards from the National Agri-Marketing Association (NAMA) were presented this week at the annual conference in Kansas City.

Michele Egan, who is now with Novonesis, was honored for her transformative marketing strategies in the animal nutrition sector as North America Marketing Manager at Chr. Hansen. Her leadership in launching BOVAMINE DEFEND® Plus, including the highly successful “BEEF UP” campaign, drove $4 million in sales growth and significantly increased customer engagement.
Remarks from Michele Egan (3:03)

GROWMARK CEO Mark Orr was named Agribusiness Leader of the Year this year but was unable to attend the conference.

Ag Association Leader of the Year for 2025 is Bob Petersen, retired from the Agricultural Business Council of Kansas City. As one of the founding members and longtime Executive Director of the Council, Peterson expanded the organization’s influence, growing its membership to over 700 stakeholders. His leadership in launching the Ag Outlook Forum and securing the relocation of key USDA agencies to Kansas City highlights his lasting impact on national agribusiness policy and workforce development.
Remarks from Bob Peterson (1:24)

2025 Agri-Marketing Conference Photo Album