Bringing long-term adopters into the fold is a strategic step toward meeting the needs of companies seeking to reduce scope 3 emissions from within the food and ag value chain. According to McKinsey1 and Company, sales of consumer goods products made with sustainability goals are growing 36% faster than those made without them, which is why Truterra is sharpening its focus on how it can help play a role in the solution for companies to help decarbonize their supply chains and meet their emissions-based goals. These long-term adopters potentially have favorable greenhouse gas emissions and storage profiles which may benefit companies in the food and ag value chain – and the program this year will help to establish a baseline and understand the opportunity.

“The expansion of eligibility for qualified farmers is something we’re proud to offer and is another step forward in our mission to meet farmers wherever they are in their sustainability journey,” said Truterra President Jamie Leifker. “Truterra is committed to working with ag retailers to maximize their relationships with farmers, as they are often the most trusted advisor. We will continue to expand our ag retail network and together lead the way with innovative solutions to position farmers to increase their productivity and profitability while working to improve the long-term environmental sustainability of their operations.”