One of the drawbacks of having a conference right after the holidays is that you may have some presenters end up sick. But not usually four in the same session.
That’s what happened at the Economics and Marketing part of the National Cotton Conferences last week in Fort Worth, but Dale Cougot of Olam Agri, who serves as the National Cotton Council Southwest Region Merchant Delegate, bravely stepped forward to fill all four roles and provide the cotton market outlook, world cotton outlook, and cotton policy update.
Cougot stressed that consistent supply is crucial for the industry to maintain its market share. “The last three years when the U.S. had a fairly low crop, from a global cotton perspective, thank God Australia had a crop,” he said. “In the retail world, if you lose a product line, you never get it back. So you’ve got to have that consistent supply to our retailers.”
Listen to Cougot’s outlook presentation.
BWCC Economic Outlook - Dale Cougot, Olam Agri 40:02