At Commodity Classic last week, Syngenta announced a new way to buy seed, available first to farmers in Iowa and Illinois.
“Seed Simplified” is the slogan GHX by Golden Harvest® has adopted for this new concept. “Basically it’s a simple way for farmers to buy seed…modern, simple and seamless,” said Morgan Dugan, Golden Harvest, commercial unit head Iowa and Illinois.
In the new GHX experience, seed is priced at a flat rate, per-acre basis. Farmers determine the best seeding rate for individual fields based on data-driven analytics and their input without an additional cost.
Learn more from Dugan in this interview.
Classic 23 interview with Morgan Dugan, Golden Harvest (5:36)
L-R: Illinois farmer Rye Randolph; GHX Certified Advisor Jason Gumbart, Apex Seed; Wade Wiley and Christy Schrader, GHX
“The new GHX experience is an innovative way to make seed buying easier, without the hassle of programs and deadlines. It also helps farmers determine the best seeding rate for individual fields based on data-driven analytics and their input to maximize return per acre,” says Wade Wiley, head of customer experience strategy and business intelligence for Syngenta Seeds, U.S.
Wiley was on a panel at Classic with “Go for the Gold” Winner Rye Randolph from Canton, Illinois and his GHX Certified Advisor Jason Gumbart, Apex Seed.
Listen to the conversation moderated by Christy Schrader, GHX Brand Marketing Manager.
Classic 23 Syngenta GHX press conference (21:03)