The largest advertising agency in Wisconsin and the largest agricultural marketing agency in the country, Bader Rutter doubled its size under Nickerson’s leadership. Key clients include Continental Properties, Corteva Agriscience, Zoetis, Milwaukee Bucks, Case IH, Zoro and Trane. Today, Bader Rutter employs 275 individuals in three states.
As chairman, Greg Nickerson splits his time between business development, financial oversight and serving on several non-profit boards representing Bader Rutter. During his three decades at the agency, he has seen it more than triple in size and diversify its client base into many different industries.