Representatives from three of the largest farm equipment manufacturers shared their views on the precision vision for the future at the The 2022 VISION Conference last week in Phoenix, Arizona. The panel was organized by the Association of Equipment Manufacturers (AEM) and focused on the role that OEMs have in helping agriculture be more sustainable.

“Our job is to make sustainable doable for our customers,” said Todd Stucke with Kubota, who serves as chair of the AEM Ag Sector board. “So we have to provide the equipment, the connectivity, the data management, everything for our customers to practice a more sustainable farming.”

Association of Equipment Manufacturers (AEM) panel interviews:
Deanna Kovar, Vice President, Production & Precision Ag Production Systems, John Deere
Kurt Coffey, Vice President, Case IH North America
Todd Stucke, Senior Vice President, Marketing, Product Support & Strategic Projects, Kubota
VISION 2022 interview with AEM panel 8:15

Last year was a good one for sales of tractors and combines, with gains of more than ten percent in nearly every segment in both the U.S. and Canada, according to Curt Blades, AEM senior vice president, industry sectors & product leadership. “Sales gains over an already-successful 2020 came despite the supply chain issues and workforce challenges that made 2021 a challenging year for manufacturers. Our industry is working hard to navigate these supply chain challenges to deliver equipment and parts to farmers as they approach the 2022 growing season.”

VISION 2022 interview with Curt Blades, AEM 7:49