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On a Mission to Find AgriTech Startups

Cindy Zimmerman

Good Company, Agoro Carbon Alliance, Strauss Israel, Smart Agro Fund, alongside LeumiTech, Meitar, ERB and AWS have launched their AgTech Mission seeking startups that re-envision how food and other agricultural products are grown, harvested, packaged, stored, transported, processed and sold. Startups may be focused on all sectors of the “operation system” of food – to be more efficient, sustainable and resilient to protect the earth’s resources, human rights and animal welfare and help solve the world’s hunger problem.
] A selected number of startups will have the opportunity to pitch in front of an experts’ panel from the participating corporations, investors and larger startups already innovating in this space. Good Company is offering an opportunity for investment of up to $250,000, as well as from Smart Agro Fund, pending approval of the investment committee. In addition, possible opportunities to pilot with Strauss and Agoro Carbon Alliance and gain support on go-to-market and commercialization and access to new networks as well as consultations with LeumiTech’s senior management. The most promising companies will receive free legal advice and general commercial consulting from Meitar Law Offices.

The final pitch event will be at Start-Up Nation Central’s headquarters in Tel Aviv and judges will include: Ido Fishler, Managing Partner, Good Company; Michal Benishti, Strauss Israel; Sam Aloni, Agoro Carbon Alliance; Dganit Vered, Smart Agro Fund; Nir Inbar, LeumiTech; Yael Nardi, Meitar; Yael Gal, AWS; Shubhang Shankar, Syngenta Ventures; Omer Davidi, BeeHero; Kimberly Drory Lev-ran, ERB and Gilad Pinhas, ERB.

Applicants to the AgTech Mission will need to submit a short application form sharing details about its founders, purpose and product. Following a round of meetings with select startups, approximately 5 companies will be given the opportunity to pitch to an expert panel of judges as part of our live final hybrid event. Applications are open until September 30, 2021.

Find out more – Agoro Carbon Alliance release

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