The ag retail model is on the cusp of a transformation, as more and more technology is introduced to the market. This technology is making it easier to connect with and provide value to farmers, but also requires ag retail to adopt these new methods to stay relevant in today’s ever-changing world.

At the recent Tech Hub LIVE Conference Matt Carstens, President and CEO of Landus Cooperative, discussed the intersection of technology and ag retail, which he says all starts with the farmer. “When we do something for the farmer that makes him money we’re gonna win,” he said. “Cool doesn’t pay a bill on the farm.”

Carstens also took part in a panel on “Technology That’s Powering In-Season Decision Making” during the conference. Listen to an interview with him here.