The National Agri-Marketing Association just completed a simple survey of members with questions about their plans/intentions for the coming quarters of the year as well as the rest of the year as a whole. I thought they had great participation with 212 respondents.

Here are a couple of the questions with tidbits from the results. You can see the full document online here.

For the remainder of 2020, how would you characterize marketing budgets for your brands, or your clients’ brands?
80 percent said that budgets are being reduced, shifted to other tactics or both and 20 percent said neither being reduced or shifting to other tactics.

In 2020, what level of planned market budget for new product / offer launches will now be allocated?
65 percent said slightly reduced, significantly reduced, launches cancelled, N/A – no planned launches in 2020 and 36 percent said staying the same, slight increase/

Feel free to add your thoughts or comments on this.

BTW. Here’s information on NAMA’s next webinar.

April 30, A Marketer’s Guide to Podcasting, Stephanie Lynch & Seth Hurd, Brighton

According to Edison research, more than 62 million Americans listen to podcasts at least weekly – a 17% jump from last year – the largest spike since the advent of podcasts in 2013. Along with a steady increase in listenership, there are now more than 800,000 podcast titles to choose from and growing. How can marketers get in the game and utilize podcasts to their best abilities? Join the Brighton Agency team to discuss this unique format and its special storytelling properties. Gain insight on when to launch a brand-owned podcast and why consumers want and need to hear from brands.