I absolutely love this photo. So did the judges of the International Federation of Agricultural Journalists Star Prize for photography contest. Here’s what it’s all about:

Australian photographer Jacqui Bateman has won the 2017 International Federation of Agricultural Journalists (IFAJ) Star Prize for Photography for her “Naked Truth” photo, which ran in Stock Journal magazine. She was honored at IFAJ’s World Congress in Pretoria, South Africa on April 3.

The image, of a nude man shearing a sheep, gained worldwide recognition when Bateman tweeted it as a response to a PETA ad featuring a nude fashion model holding an injured lamb and claiming it represented the results of the shearing process. Bateman’s shearer was as nude as PETA’s model, and his sheep was experiencing the shearing without injury.

You can find all the winners listed on this page of the IFAJ website.