Missouri’s Director of Agriculture, Richard Fordyce, spoke to this week’s Develop with Deere conference during lunch. After talking about all the blue color on the street due to the Kansas City Royals parade he talked about the challenges facing farming in Missouri.
A key issue he says is what consumers think about what farmers are doing. He says this filters down into a bunch of other issues. Precision agriculture provides a great opportunity to talk about the improvements in sustainability today. These improvements help to address concerns that consumers have. He has some great examples from his own farming experience.
Listen to his comments here: Richard Fordyce, MO Dir. of Ag