The AgChat Foundation has announced the 2015 National Collegiate Congress. This social media and agvocacy workshop is scheduled for January 17, 2015 at the Dow AgroSciences headquarters in Indianapolis. There will be an optional tour of Fair Oaks Farms on January 18. Approximately 165 students are expected to attend. The goal of the workshop is to challenge college students who are passionate about agriculture to expand their social media experience and help bridge the gap between consumers and their food.

“Social media is always fun for learning about new ways to connect, but in the long run finding the right
balance is what determines success,” says Lela Perez, a Texas A&M senior studying Animal Science. “I
would try to inform those needing to connect with consumers of what to actually say, rather than just
teaching them how.“

“I have been to many social media seminars, but most, if not every, teaches to an older audience. They
come off as elementary to a person in my demographic that uses and grew up with social media,” says
Clayton Glazik, a University of Illinois senior studying Agricultural Communications and Advertising.
“It’s refreshing to find a conference focusing on agriculture advocacy geared to my age group.”

“The collegiate demographic is an integral part of the agriculture industry. They are firmly tied to digital connections and when compared to all other demographics, are leading the way in social media. It is only natural that the AgChat Foundation offer an inaugural event targeting college, agriculture students across the U.S.,” replied AgChat Foundation’s Executive Director Jenny Schweigert. “Our training will focus on translating their current social media experiences to an understanding of how to tell agriculture’s story. Essentially, we are taking a proactive approach by fostering the future of the agvocacy community while connecting partners with the best and brightest recruits.”

The Congress is receiving support from Dow AgroSciences, National FFA and Animal Agriculture Alliance. Additional sponsors are needed to help make this event a big success. If you or your company is interested please contact the AgChat Foundation asap!