Beautiful Prince Edward Island (PEI) was the spot for the Canadian Farm Writers’ Federation 2014 Annual Conference and CASE IH was a Russet sponsor of the event. The sponsor categories were aptly named this year in honor of PEI’s largest agricultural industry – potatoes – and Russet is the top.
Two shiny red CASE IH tractors decorated the lawn of the conference hotel – “We’re a sponsor=we bring tractors!” tweeted Dan Danford with CASE IH.
Our Canadian correspondent, Trudy Kelly Forsythe of Cultivating Communications, talked to Dan at the opening reception of the conference on Thursday about why CASE IH is so supportive of the CFWF. “It’s one of the few opportunities we have to connect with our Canadian editors and that’s a very important audience to us,” said Dan. “We wanted to be more pro-active in nurturing our relationship with the Canadian media and making sure they know we’re available to help them.”
Dan says CASE IH has a good presence in the Canadian farm equipment market so he thinks being a part of CFWF is a “win-win situation.”
Listen to Trudy’s interview with Dan here: Interview with Dan Danford, CASE IH