The Beef Board has a new Chairman. She’s Kim Brackett, Idaho cow/calf and stocker producer.

Here’s what it means to her. You can also listen to her describe her goals in the audio clip below:

“That has been such a phenomenal evolution for me to go in what seems like a handful of years, not a long timeframe at all, to not having a very thorough understanding of the checkoff to now feeling like I understand the ins and outs of it. It’s amazing – I never fully appreciated how hard the checkoff works for me and my family and our ranch. I never understood, until I got on the Idaho beef council, I didn’t understand the scope of the checkoff working in foreign markets, I didn’t understand how they reached so many consumers on the eastern seaboard with just my dollars that I paid here in Idaho, I didn’t have a good understanding of the partnerships like I do now. And now to be stepping up and leading that, people tell me I’m the face of the checkoff and I kind of laugh that off but I take a lot of pride in that too because I’m so proud of the checkoff programs and how hard they work for us.”

Other Beef Board officers include:

Vice Chairman: Jimmy Maxey, California
Secretary/Treasurer: Anne Anderson, Texas