You often get the best perspective on what a company does and what its culture is like by talking with the founder. I had that pleasure last week at the MapShots Customer Conference to visit with founder Ted Macy. MapShots, Inc., is a software development company that provides crop management applications for the agriculture industry and is now a subsidiary of Dupont Pioneer. Their AgStudio software provides clients with powerful, yet easy to use tools for managing large amounts of agronomic crop production data.

Ted says he and his wife Nancy started the company “a long time ago.” He says a milestone moment was the introduction of the Ag Leader Technology yield monitor back in 1993. That provided them with a vision of what the software would look like to be able to work with “iron of any color.”

AgStudio was the main topic of many of the presentations at the conference. Ted says they built the product from the ground up to be a total crop record keeping solution. It is now a very comprehensive product that is being integrated into all aspects of managing a farming operation. MapShots brought in representatives from many partner companies to talk about their services and how they are working to integrate them into AgStudio.

You can listen to this week’s program to learn more about MapShots here. MapShots and AgStudio

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