There was a lot of social media buzz surrounding the 2014 Super Bowl commercial for Chevy Silverado featuring a Hereford bull on the make for some sexy ladies. Texas A&M University reports the cattle in the ad belonged to one of their board regents.

Regent Jim Schwertner’s ranch was the set for Chevrolet’s “Romance” commercial, which is slated to be aired tonight during the Super Bowl. The commercial can be seen ahead of game time on YouTube.

The plot centers around a cowboy who hauls a Hereford bull in a trailer using his Chevy Silverado. The background music — Hot Chocolate’s “You Sexy Thing” — plays while the cowboy makes his way back to the ranch where several cows are waiting for the new stud.

Watch the commercial here: