Q: Hey Chuck, what’s the next big thing? A: I dunno.

But what I do know is that there’s no stopping social media and its impact on agricultural marketing. For that reason I strive to learn about and try everything I can. Hence the ZimmGlass Project.

I don’t really make predictions because things can change so suddenly. However, there are lots of early predictions like these below from Chris Apaliski, Magic Logix. Click on that link to see more about each prediction.

• Expect to see a spike in native social media ads
• More employees will be active on social media for their company
• Video oriented media will continue to grow and be relevant
• Micro video apps like Vine are poised to break out
• Companies will face more pressure to pay to sponsor ads
• Expect a rise in using brand advocates to appeal to a user base
• More articles and discussion will take place regarding Google Glass as the future of technology, but we’re still years off from it being viable and relevant

See more at: http://www.magiclogix.com/blog/infographic-7-social-media-predictions-for-2014/#sthash.270DE5Gd.dpuf

What really caught my eye was the last prediction since it was about Google Glass. It is already coming true in part. I would probably add a note to it though. Glass is a technology that has direct benefits in business applications that don’t need a universal customer base to be successful. In the agricultural world think crop scouting, equipment repair in field and many more applications. However, this is considered by every individual I’ve spoken with to be “cool” technology. When it goes on sale to the general public I’ve got a gut feeling you’re going to see some pretty fast adoption. What do you think?