Once again we are pleased to bring you coverage of the International Production and Processing Expo (IPPE) in Atlanta, courtesy of our friends at Novus International.

IPPE is the new name for the combination of International Poultry Expo, International Feed Expo, and International Meat Expo, which all integrated together in 2013. The 2014 IPPE will bring together more than 1,100 exhibitors and over 25,000 attendees in Atlanta this week.

As part of the event, Novus is hosting a full week of events and educational opportunities for the industry, starting with the International Poultry Scientific Forum (IPSF) today which precedes the IPPE tradeshow. Kicking it off will be a luncheon to discuss “How Consumer Preference Drives Poultry Processing” by Dr. Shelly Mckee of Auburn University.