The 2013 NAMA Boot Camp kicked off last week in Kansas City, Missouri. General sessions brought attendees together to discuss topics and breakout sessions allowed them to specialize their experience.

Michael Berry, Director of Marketing for SPF, talked to attendees about agency-client communications during a breakout session on day one of the event. He provided insight on different perspectives and effective communication. What is interesting about Michael is he has a farming background and worked on both the agency and client side.

He stressed the importance of relationship building, but reminded us that all client/agency relationships are different. The key to creating strong relationships is partnership, communication and trust.

“I think the biggest thing about my background is it’s kind of prepared me for the real world. There is a lot of fluff and stuff we can put into advertising and messaging that we send out to our growers, but being a grower myself allows me to see what good, usable information needs to be put out there for the grower for them to make good purchasing decisions.”

Listen to my interview with Michael here: Interview with Michael Berry

Here are photos from the event:2013 NAMA Boot Camp Photo Album