One of the things that New Holland has been focusing on this year is integrating its agriculture and construction lines of equipment. During my visit to the company’s headquarters in New Holland, PA, I talked to Paul Wade, Brand Marketing Manager for New Holland’s construction products, and he explained this integration allows them to offer a wider array of products to their customer base.
“You’ve got the agricultural customer and the landscape customer, and they both use ag and [construction] equipment. Now with our dealers being in one house, we offer both. So they don’t have to go to two different dealers to get their equipment,” Paul said. It also shows the breadth of the product lines, especially the new Pro Work Tools segments. And it also puts all their service needs under one roof, really adding convenience for the customers. “It gives them one dealer contact – they can work with one service guy, one sales guy, one dealership to meet their needs.”
Paul added that there also some bundling discounts New Holland offers to customers who buy both ag and construction equipment. Makes sense, since when you combine the blue of the ag lines and the yellow of the construction lines, you save lots of green (money).
Listen to my interview with Paul here: Interview with Paul Wade