One of our most popular ZimmCast’s ever was an interview we did in 2010 with BASF’s Paul Rea about the company’s really cool video “One Hungry Planet,” which has been seen by over 100,000 people.

Now BASF has done it again with another cool video “Growing Today for Tomorrow” which illustrates how today’s farmers are producing more food with less land, water and energy to feed a growing population. It’s a great message to share!