Emerson Heading Rural Electric Coop Association

John Davis

Former Congresswoman Jo Ann Emerson is now heading the National Rural Electric Cooperative Association (NRECA). The group welcomed Emerson’s wealth of experience in both the legislative and association management arenas, serving nine terms in Congress from rural Southeast Missouri and working for the National Restaurant Association and the American Insurance Association before her legislative career. “I am so honored to …

Energy

Farmer to Head Wells Fargo Food & Agribusiness

John Davis

A man who has deep ties to farming has been tapped as head of Wells Fargo’s National Food & Agribusiness Division. This company news release says Rob C. Yraceburu, a fourth-generation family farmer who holds both a bachelor’s in agricultural business and a master’s in agricultural economics from California State University Fresno, will lead the group’s expansion to untapped markets …

Agribusiness

USFRA Food Dialogues Talks BIO

Cindy Zimmerman

The U.S. Farmers & Ranchers Alliance (USFRA) held a Food Dialogues event in Chicago on Monday in conjunction with the 2013 BIO International Convention to address “The Straight Story on Biotech in Agriculture: The Media and its Impact on Consumers.” Moderated by CNBC Senior Analyst and Financial Industry Expert Ron Insana, the event featured opening remarks from Congressman Rodney Davis …

Agribusiness, USFRA, Video

What’s New on AgNewsWire.AgWired.com

Cindy Zimmerman

As we announced last week at NAMA, our AgNewsWire.AgWired.com site is now THE place to go to get content you might have missed. Since that announcement less than a week ago, here is what we have added: Ag Workforce Coalition press conference on the Immigration Bill – audio Fuels America press conference on sustainability from farm to fiber to fuel …

Media, ZimmComm Announcement

The Latest from AgFanatics

Cindy Zimmerman

Check out the latest AgFanatics podcasts, for your listening pleasure In episode #27, the AgFanatics talk with Dr. Gary Schnitkey with the University of Illinois to get his analysis on the American Farm Bureau Federation’s farm bill proposal. Episode #28 discusses the reason behind the recent market failure. Also, is there some debate as to how much grain is actually …

Agribusiness, Farming, GROWMARK, Markets, Weather

An Earth Day Message

Cindy Zimmerman

Got an email today from an employee of GROWMARK with a great message that I wanted to share for Earth Day week. I’m sure you’ve seen email signatures saying something like “Please consider the environment before printing this e-mail!” This one is a little different. Notice: It’s OK to print this e-mail. Paper is a biodegradable, renewable, sustainable product made …

Corn, Environment, Farming, Forestry, GROWMARK

Checkoff Launches New Advertising Campaign

Talia Goes

The new “Beef. It’s What’s For Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older millennials and Gen-Xers. The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients and the voice of one of Hollywood’s most promising new talents. The new “Above All Else” campaign aims to …

Advertising, Agribusiness

Unleash Your Creativity

Chuck Zimmerman

The second general session at the 2013 Agri-Marketing Conference was all about “Unleashing Creativity” with Josh Linkner. Josh just happened to be walking by the ZimmComm booth in the Connection Point when I had a chance to visit with him to get a take-away message from his keynote presentation. Josh told me that we are often faced with what seems …

Audio, NAMA

What Consumers Want

Jamie Johansen

The National Chicken Council was one of the sponsors for the recent Chicken Media Summit held in New Bern, North Carolina. The event opened the doors for media to tour the complete life of a broiler and ask questions from experts from the poultry community. I sat down with Senior Vice President of the National Chicken Council, Bill Roenigk, after …

Audio, Chicken Media Summit, Food, Poultry

Max with NAMA Conference Wrapup

Chuck Zimmerman

During the 2013 Agri-Marketing Conference we received a Frontier Focus- daily email about what was going on. This also included links to Max Armstrong doing video updates. Maybe we should call them MaxTube! Here’s his wrapup video.

NAMA, Video