Paradowski Creative is the new agency of record for Monsanto’s ongoing America’s Farmers advocacy campaign. The integrated marketing communications campaign includes a variety of elements, such as national advertising, online communications, public relations and a key engagement program called “Farm Mom of the Year.”

The addition of this Monsanto advocacy campaign continues the long-standing relationship between the two groups. Paradowski has worked with Monsanto for 20-plus years on creative projects across various departments at Monsanto. Most recently, Paradowski has produced award-winning advertising for the company’s Sustainable Agriculture campaign as well as the company’s St. Louis Grown campaign.