Simpson College stands alone as champion of Lessing-Flynn Advertising’s Battle of the Brands.

The contest, now in its third year, pitted 65 Iowa brands head-to-head in a March Madness-style bracket. Over the course of four weeks, fans of the brands determined who moved on by voting on each match-up, including the championship match that saw Simpson College triumph over Anderson Erickson Dairy.

By winning the 2012 event, Simpson College’s charity of choice, Children and Family Urban Ministries, will receive $5,000 worth of marketing support from Lessing-Flynn.

Executive Director of Marketing and Public Relations for Simpson College, Jill Johnson, attributed the victory to an extremely loyal alumni base that responded enthusiastically to the school’s efforts to drum up support.

Simpson College utilized multiple marketing tactics to garner votes, including social media platforms like Facebook and Twitter. In addition, email announcements were sent out to remind alumni, staff and students to vote.