How would you go about building a megabrand? Alltech has some ideas. Eight of them to be precise.

One of the presentations during the 2012 Alltech Annual International Symposium was titled, “Building a Megabrand.” Our presenter was Catherine Keogh. Catherine shared Alltech’s eight branding principles which can be conformed to your business. I’ve included this portion of her presentation in this week’s program and hope you enjoy it.

Listen to this week’s ZimmCast here: Alltech Megagranding Strategies

2012 Alltech International Symposium Photo Album

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