During the 2012 Commodity Classic New Holland held a “Club Blue” event at the Grand Ole Opry for their dealers to discuss their new national marketing campaign. It was also a time to talk about partnerships with industry related organizations and that included Growth Energy, another AgWired supporter. On hand to talk to the attendees was Tom Buis, CEO, Growth Energy. He was introduced by Abe Hughes, VP, New Holland North America. Abe spoke to how important the ethanol industry is to New Holland. As he put it, “Ethanol’s success means our success.”
Tom proceeded to discuss the current state of the ethanol industry and the challenges facing the industry, especially on the regulatory front. He also talked about American Ethanol and the current NASCAR promotional program. New Holland is also a supporter of NASCAR and you’ll often see blue machines working at various tracks around the country.
Listen to Tom’s comments here: Tom Buis at Club Blue
2012 Commodity Classic Photo Album
Coverage of the 2012 Commodity Classic Show is sponsored by BASF and New Holland