According to new research from the Florida Department of Citrus, drinking orange juice “actually made participants feel positive, carefree and rejuvenated.”
Through a patented research process designed to reveal unconscious emotions, consumers shared their thoughts and feelings about orange juice and its role in their lives. Findings showed that while participants view their daily life as a “hard road,” the simple act of drinking orange juice provides a momentary “escape” to a more positive mindset. The rejuvenating feelings they get from a glass of orange juice helps give them the energy and resolve to take on the day.
Research participants shared positive emotions about orange juice through analogies and memories. For example, one respondent likened orange juice to a “water station” in the marathon of life, while another described life as an everyday battle in which orange juice helps to “carry you through the day and help you win the war.” Another participant shared, “orange juice almost makes me feel like a child again, where I was comfortable, cozy, and secure.”
The link between orange juice and a more positive outlook revealed through in-depth interviews with a small group of participants was also supported by a recent survey of 1,002 adults nationwide, which showed more than half of the respondents believe drinking a glass of orange juice provides an energizing boost, while 33 percent said it is a simple way to help improve their mood. Furthermore, when American adults drink orange juice, 56 percent of those surveyed said they feel rejuvenated, followed by calm, positive, happy and alive.
This sounds like a good alternative to “energy” drinks and a lot less expensive.