This is how you handle foreign relations. By raising a glass of Kentucky Bourbon Barrel Ale for a toast. Pictured left to right are Deane Lin, chairman and director of Dxcel and Dr. Pearse Lyons, president of Alltech, owner of the Lexington Brewing and Distilling Company. They’re toasting Kentucky Bourbon Barrel Ale’s expansion into Shanghai and Beijing. Dxcel is handling distribution of Kentucky Bourbon Barrel Ale in China.
Earlier this year, the beer made its initial debut in the Chinese market in Qingdao.
“Once the official beer of the 2010 Alltech FEI World Equestrian Games and silver medal winner in the World Beer Cup, we now want to see Kentucky Ale expanding into the world’s largest beer market,” said Dr. Pearse Lyons, president and founder of Alltech.
Commenting on the partnership, Deane Lin, chairman and director of Dxcel, said, “Increases in product diversification and a greater demand for choice and taste have led to significant changes in the Chinese beer industry over the last few years. These shifts in consumer habits, partly due to a vast expatriate market preference for home comforts, are also a result of Chinese consumers’ thirst for new products and brands from the Western world. This is the perfect time for Kentucky Ale to make its debut in these two major Chinese markets.”
“What really distinguishes our beer is its touch of bourbon. Kentucky Bourbon Barrel Ale is aged for six weeks in freshly decanted bourbon barrels, infusing the beer with a hint of oak and vanilla,” said Dr. Lyons.