Learnard Seed Services in East Central Illinois, is celebrating 90 years of serving farmers across Vermilion County and surrounding areas, a milestone that reflects decades of trusted relationships, agronomic expertise and commitment to agriculture.
Founded in 1936 by Elmer Learnard during the Great Depression, the business began by selling seed corn and later expanded into soybeans for neighboring farmers. Originally located northwest of Georgetown, Illinois, the dealership now operates one mile south of Catlin.
Today, Learnard Seed Services remains family-owned, led by third-generation owner Greg Learnard with fourth-generation involvement. Over the years, the business has grown from part-time seed sales into a full-service operation focused on seed, agronomy and advancing technology. Learnard has maintained a relationship with DEKALB since the company’s early farmer-dealer model and continues that legacy today with both DEKALB and Asgrow products.
“I have the benefit of offering my customers the full lineup of Bayer’s seed and crop protection portfolio and industry-leading traits,” said Learnard. “I can also provide the strong network of product and agronomic support that customers require today.”
That long-standing partnership, combined with consistent product performance, has helped build strong, multi-generational customer loyalty. Many farm families have worked with the dealership for decades.
The dealership is celebrating the milestone this year with custom apparel, advertising, and a customer appreciation event later this summer.