This evening John Lagemann, John Deere Vice President, Sales & Marketing — United States/Canada/Australia/New Zealand for the Agriculture and Turf Division, welcomed us to the biggest product launch in the history of the company. The ag media along with a large crowd of dealers got a great show and then had the opportunity to take to the floor to get on the new equipment and talk with John Deere product representatives. The photo below is a new John Deere S660 Combine.
I visited with John immediately after the show. John says this is a “tremendously important introduction for us because it’s the culmination of a wide portfolio of products with integrated technology.” Connectivity was a key word during the presentation. John estimates that well over 6,000 people will participate in the product launch.
You can listen to my interview with John here: Interview with John Lagemann
John Deere today completed the public unveiling of its new ag equipment for 2012 as part of the largest, most significant product introduction in the company’s 174-year history. Significant improvements in power, comfort, and performance are the hallmarks of the new machines including the S-Series Combines with larger corn heads and platforms; high-horsepower 4WD and track 9R/9RT Tractors; 6R Series row-crop tractors and 5 Series utility and specialty tractors.
According to Barry Nelson, manager of media relations for John Deere Ag and Turf Division, these products greatly extend the company’s broad portfolio of equipment products for use in all types of farming, livestock and specialty crop operations, as well as for commercial and property maintenance businesses. “Across the board, we’ve increased the power and added many features to our new equipment that will make customers even more productive, wherever these machines are used,” Nelson says. “This is the strongest lineup of new ag products ever from John Deere.”
In addition to new John Deere combines, headers and tractors, the company recently introduced its new 7R Series Tractors for the row-crop market; its largest, most advanced self-propelled 4940 Sprayer with 1,200-gal. solution tank, 120-ft. booms, and advanced loading and application technologies; and revolutionary Triple-Mounted Mower-Conditioner that cuts a swath more than 28 feet wide.
We started our day out in the field with the new machines. I’ve recorded some video and other interviews from there that I’ll be posting over the coming days. But you can bet I got photos that are online!
2011 John Deere Product Launch Photo Album