Scott Christian has joined Woodruff Sweitzer as Director of Digital Marketing. In this role, Christian will serve as lead strategist to expand the agency’s capabilities in helping clients utilize a broad spectrum of digital and social media marketing channels.

Christian joins the agency with more than 10 years of digital marketing experience with a wide array of national and international brands and businesses. Most recently, he was Director of Digital Services at Nicholson Kovac, Inc., where he supervised the agency’s digital marketing initiatives for its consumer, agriculture and business-to-business clients.

Christian holds a M.A. from Emporia State University in Emporia, Kansas, and a B.A from Albion College in Albion, Michigan.

As the digital lead for Woodruff Sweitzer, Christian will oversee all client web-based platform architecture, website development and traffic growth, online lead generation, CMS, loyalty and retention programs, mobile and SMS marketing and social media initiatives.