National Cattlemen’s Beef Association CEO Forrest Roberts is thrilled at the turnout at this week’s Cattle Industry Convention, which was exceptional even without considering the bad weather.

“We started the week with expectations that we would set a record for attendance over the past ten years,” Forrest said. “We had a little bit of a scare with Mother Nature with some bad weather across the entire US, but we’re right at about 6,000 cattlemen that have come into Denver with a real focused effort to make good business decisions for this industry.”

Forrest says the producers have come together with a sense of optimism. “We’ve obviously had good levels of profit throughout just about every segment of the beef industry and that’s not a situation we’ve ever had. So when you seen that type of an opportunity, you tend to see people come into it with their spirits high, despite the weather.”

Forrest talked about the beef industry long range plan and how NCBA hopes to implement those long term goals.

Listen or download my interview with Forrest here: Interview with Forrest Roberts
2011 Cattle Industry Convention Photos

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