In this week’s program we’re going to look ahead to the Western Farm Show by talking with Jeff Flora, CEO, Southwestern Association (owner of the show). The show will be held February 25-27 at the American Royal Complex in Kansas City, MO. This is the 50th annual show and ZimmComm New Media is happy to be a part of it. We’ll be exhibiting and I’ll be conducting two of the educational sessions, one on “Becoming an Agricultural Agvocate” with AgChat Foundation on Friday and one on Saturday on “Social Media – Tips & Tools.”

In my conversation with Jeff he describes the Southwestern Association which owns and manages the show. It was founded in 1889 and represents equipment retailers in a multi-state area, working in the areas of legislation, communication and education. Jeff says they’re expecting a potentially record crowd this year since he’s seen so much interest, especially from exhibitors. There are going to be more than 500 exhibits which he says is higher than recent years.

A first time highlight at this year’s show is the Friday/Saturday night Championship Tractor Pull which will be held in Kemper Arena. I’m planning to be there! Tickets for it are available here. So it sounds like a good time will be had in KC, MO. We hope to see you there.

Listen to this week’s ZimmCast with Jeff Flora here: ZimmCast 288 - Western Farm Show

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