A popular session at the American Farm Bureau annual meeting yesterday was “Grassroots Engagement with Social Media,” featuring some of the trailblazers in the SM world for agriculture.
Florida Farm Bureau president John Hoblick introduced the session, which was moderated by AFBF’s Mace Thornton (@AFBFMace on Twitter). “I think of social media as being the equivalent of the green revolution of agricultural communications,” said Mace. “It really has been a game-changer.” When Mace asked how many at the session were on Facebook, about three quarters of the several hundred people in the room raised their hands.
On the panel were Dan Toland (@d_toland) with Ohio Farm Bureau, California rancher Jeff Fowle (@jefffowle) who serves as president of the AgChat Foundation, and Minnesota farmer Emily Zweber (@zweberfarms).
Dan started off the conversation with statistics from the latest PEW internet survey. “65 percent of those under 30 years of age have the internet as their number one source for news and information, that’s 52 percent of the world’s population,” he said. Almost half of those aged 30-59 use the internet for their number information source. Dan stressed the need to have conversations rather than lecture the general public about agriculture, and he noted that using the term “non-farmer” is better than the word consumer, since we’re all consumers.
Jeff got specific about different social media vehicles, like Facebook, Twitter, YouTube and blogs. “Facebook is social media on training wheels – it’s a good place to get started,” Jeff said. He encouraged people to get involved with the AgChat Foundation “to help you take those training wheels off.” He says Twitter is the next step after Facebook, but he warned people to make sure they think before they tweet. “Read what you tweet twice before you send,” he advised.
I had to leave the session early to get to the Mike Rowe press conference, so I wasn’t able to record Emily, but you can hear Dan and most of Jeff’s comments here: AFBF Social Media session