Agri Marketing Magazine has announced two awards this year. The first one is their 2010 Product of the Year which is AgriGold’s GIANTS.
“The judges voted unanimously for AgriGold’s GIANTS,” says Lynn Henderson, Publisher of Agri Marketing. “We have set very rigorous standards for a product to be named, including the benefit and value added to the marketplace, strategic marketing, share of market and sales growth and other industry recognition the product has achieved. AgriGold’s GIANTS were voted first in all categories.”
“We will be publishing a special supplement with the next issue of Agri Marketing magazine providing in-depth look at the GIANT’S remarkable success,” says Henderson.
This is the twelfth year the magazine has been conducting its Product of the Year program. “The program is designed to recognize the outstanding technology that is being introduced to agricultural producers and the exceptional marketing program supporting it,” Henderson said.
In addition to the Product of the Year award the magazine has also announced a 2010 New Product of the Year – SmartStax Corn which was developed jointly by Dow AgroSciences and Monsanto.
“This is the first time we have awarded a NEW Product of the Year,” says Lynn Henderson, Publisher of Agri Marketing. “For over a decade, we have awarded the Product of the Year award. This year we decided to issue that award again-to a product that has been in the commercial market place for over two years-and the NEW Product that, as the name implies, is in its initial year of introduction.
“Both awards have very rigorous standards including the benefit and value added to the marketplace, strategic marketing, share of market and sales growth and other industry recognition the product has achieved,” Henderson adds.
“It is interesting to note that initial reports showed some corn hybrids containing the SmartStax trait were yielding somewhat lower than those containing triple stacks,” Henderson observes. “However, as harvest progressed and more reports were received, the SmartStax hybrids were consistently yielding higher than the triples. In addition, the judges cited the trait’s ability to provide much more comprehensive insect control, regardless of the genetics used in the hybrid.