The Plenty to Think About blog was inspired by global response to a 2009 white paper, “Food Economics and Consumer Choice,” authored by Elanco Animal Health President Jeff Simmons. The paper focused on the United Nations Food and Agriculture Organization’s statement that the world needs to produce 100% more food by the year 2050 and that 70% of that food must come from efficiency-enhancing technologies. “Response to the white paper from producers, retailers and the business press indicated that hunger, food prices and agricultural sustainability are high priorities for individuals, farmers and businesses across the global food supply chain,” Simmons said.