Here’s a completely shameless pitch to encourage some more advertising support on AgWired. Actually, it’s my shout-out to you advertising and public relations agencies and ag media companies. AgWired started as my attempt at a company website when I realized I was never going to be a designer and developer on my own with “traditional” websites. By using a self publishing platform (blog) I immediately realized the power of the new medium. Since my passion has always been agricultural marketing the content direction was set and a unique online publication was born. My core target audience is the membership of the National Agri-Marketing Association. That’s you plus many, many more readers, followers, subscribers and fans. AgWired is promoted each week with my ZimmNews e-Newsletter that is sent to about 6,000 people now. So I know who you are and you include not only NAMA members but farmers, agribusiness marcomm people, government and university staff and other types of industry leaders.
So, my shout-out is for you agencies and media companies to consider adding an AgWired schedule to your marketing budget. We didn’t accept advertising for years until we believed we had created a product with staying power and an audience you would desire. I think we have proven that. The encouragement and support received from so many of you has been overwhelming and it’s what keeps me committed to AgWired. We’re showing our support by investing in new mechanisms to increase the AgWired community with channels like our text delivered service, AgWired Mobile, and now the AgWired iPhone App.
So, if you want to promote your brand to your current and potential customers then contact me or our manager, ave Larson, and we’ll create a customized schedule. We’re creative and open to your ideas.
Finally, I’ll issue this additional invitation. If you’re in an agency or ag media, send me a “guest post” and I’ll use it. For example, maybe your CEO wants to write a post about what sets your company apart from the rest of the industry, or maybe you’ve got a white paper you want to promote, whatever it is, email it to me and I’ll use it. I’m offering this in addition to the regular releases you send us about adding staff, getting new clients, unveiling a new website, etc. But I only want one. If you’d like to write a series then let’s discuss that as a component of a promotional campaign.
Thank you for your consideration and I hope to hear from you!