New things are coming to the cattle industry market from Boehringer Ingelheim Vetmedica. During a media breakfast at the recent Cattle Industry Convention I spoke with Craig Jones, Sr. Associate Director Cattle Services. He told me that the company has had great interaction with producers who have been visiting with them in their booth.

Their acquisition of products like Cydectin, Pyramid and others from Ft. Dodge Animal Health has enhanced their product lines but it has raised questions about who to get what product from. He thinks it has gone very smoothly though. At this convention their main goal was to get their name out and help producers understand the changes that have taken place.

You can listen to my interview with Craig below: