John Deere’s AutoTrac™ RowSense™ makes more sense than ever for growers to use automatic guidance in corn, improve harvest efficiency and reduce operator fatigue. That’s because they now offer a universal version that can be used on older models and even other brands of combines and corn heads.

I talked with Aguimar de Souza of John Deere at the National Farm Machinery Show about AutoTrac RowSense and its benefits for growers. We also talked about the adoption of precision technology in his home country of Brazil and other parts of the world. “It’s growing everyday,” he said. “I would compare GPS technology for tractors and combines and sprayers to computer technology many years ago. Now, farmers in South America, North America, Australia, Europe understand that they need to buy these systems to be more productive.”

Listen to or download my interview with Aguimar in the player below and you can watch a video of him talking about AutoTrac RowSense here: