One of the most popular attractions at Wednesday’s grand opening of the National Cattlemen’s Beef Association Trade Show in San Antonio belonged to U.S. Premium Beef. Thanks to Joe Schuele, USMEF for this story including photo and audio.

The company, a member of the U.S. Meat Export Federation, decided to promote the value of beef exports by serving samples of the Asian barbecue dish Yakiniku (YAK-A-NEE-KOO) – a thinly sliced cut derived from the beef short rib that is especially popular in South Korea and Japan. The samples were enjoyed by a steady stream of cattle producers throughout the evening.

Bill Miller, director of communications for U.S. Premium Beef, explains that the purpose of the barbecue promotion was to illustrate for cattle producers the critical importance of U.S. beef exports to their industry, and to the bottom line of their operations. Listen to or download (mp3) Bill here: cic-10-premium-1.mp3

Miller also comments on the important role played by the Beef Checkoff Program in promoting U.S. beef in overseas markets. Listen to or download (mp3) Bill here: cic-10-premium-2.mp3

Cattle Industry Convention Photo Album

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