Novus International announced its commitment to the beef industry today at the Cattle Industry Convention. They held a press conference this afternoon and I spoke with Gary Winter, Ruminant Sales Manager, North America afterward. I’m also posting the full press conference for you in case you’d like to listen in.

Gary has been with the company for about ten years. He says they’ve been getting a lot of interest from producers here and the trade show is providing them with a great opportunity to get their name out in front of them since there are a lot of beef producers who aren’t familiar with their name yet. He says they’ve had ingredients going into the beef business for a while but are just now launching their marketing campaign into the market. He points to products like Alimet, Mintrex and Agrado Plus as some of the names that producers can look to to increase herd efficiency.

You can listen to or download (mp3) Gary’s remarks here: cic-10-novus-winter.mp3

You can listen to or download (mp3) the full press conference here: cic-10-novus-press-conference.mp3

Cattle Industry Convention Photo Album

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