The new president of the National Corn Growers Association, Darrin Ihnen of Hurley, S.D., is the star of a new video on the subject of increasing sustainability in agriculture that debuted Oct. 3 on the television program This Week in Agribusiness. The short video features Darrin and other family farmers telling the story of how better management and modern technology spells good news for both consumers and the environment.

Darrin says, “The only thing as important as growing a crop and getting a fair price is doing so in a way that is socially responsible and assures opportunities for the next generation of farmers and consumers.”

Take a look.