Soybean growers now have a new brand to add to their arsenal of seed options. This one from Pioneer Hi-Bred.
Pioneer Hi-Bred, a DuPont business, today introduced Plenish as the brand name for the high oleic soybean oil trait in the next generation of healthy soybean products from Pioneer. These products will bring more value to soybean growers in high-performing varieties and increased global competitiveness for the U.S. soybean industry.
The Plenish high oleic soybean oil trait will be introduced in the industry-leading lineup of Pioneer® brand soybean varieties. These varieties are on track for a limited introduction in the U.S. for 2010 planting, pending regulatory approval, and will be offered in a broad range of maturity groups.
“Pioneer leads the industry in the development and commercialization of soybean traits that benefit everyone from growers to consumers,” says John Muenzenberger, Pioneer business manager for specialty oils. “Developed through the Pioneer exclusive Accelerated Yield Technology (AYTTM) system and launched in the Y Series product line, these soybean varieties will have the key agronomic and defensive traits growers want, including resistance to SCN, Phytophthora and SDS. Also making it attractive to growers will be the opportunity to receive a premium for producing and segregating their high oleic crop.