The latest news from Quarry Integrated Communications is about their joining “a select group of communications agencies worldwide in being recognized as a Certified Agency Partner by Eloqua, the category-defining marketing automation leader. Quarry is the first communications agency serving agrimarketers in North America to achieve this distinction.”

“Eloqua’s award-winning marketing automation platform, in concert with our own trademarked Relationship Builder™ system, will enable our clients to do more with less – while enhancing the overall customer experience,” says Bob Wilbur, Quarry senior vice president, Agri-Food. “Specifically, we can help marketers rapidly design and deploy highly-targeted campaigns to generate demand, monitor and track individual responses, and continuously nurture relationships based on their profile and activity. This also helps build alignment between sales and marketing by identifying and passing along only the most qualified ‘purchase-ready’ leads to the sales force.”