Boehringer Ingelheim Vetmedica, Inc., selected Woodruff Sweitzer to manage advertising, strategic consultation and brand development for its swine products division. True Media has been chosen to handle media planning and buying. Five top farm supply retail businesses and one vegetation management and forestry applicator have been selected as Environmental Respect Award regional winners in the United States for 2009. Numerous …
Sustainability Important to Novus International
At the conclusion of the World Ag Congress in St. Louis last week, Novus International held a sustainability roundtable for some of the congress participants to discuss how the livestock industry can step up to the sustainability challenge. Novus president and CEO Thad Simons, pictured here with his son Kenneth, were among the participants. Thad says this year’s World Ag …
Climate Change and Animal Agriculture
UC-Davis Air Quality Extension Specialist Dr. Frank Mitloehner presented his views on animal agriculture and climate change during the World Ag Congress last week in St. Louis, and then followed up with a presentation on sustainability in livestock production during a roundtable presented by Novus International. Dr. Mitloehner talked about the United Nations report that claimed livestock produce more greenhouse …
Syngenta Gives FarmAssist a Face Lift
Syngenta Crop Protection has redesigned the online face of the company, FarmAssist.com. With more than 30,000 visitors per month, FarmAssist® provides users with up-to-the-minute agricultural news and commentary, local weather customized by zip code, market observations and agronomic and product information. The refreshed FarmAssist provides a better user experience, allowing visitors to navigate more easily through current industry news, updated …
BASF Sponsors Fly-ins
Agricultural aviators across the country are attend fly-in workshops this year sponsored by BASF. The workshops give agricultural aviators a chance to gather each year to test their equipment and learn about new developments in application technologies to ensure they are applying crop protection products evenly, efficiently and safely. Analysts with the Operation Self-Regulating Application and Flight Efficiency (S.A.F.E.) from …
International Journalists at World Ag Congress
Last week’s World Agricultural Forum World Ag Congress attracted a great crop of journalists, both locally and internationally. Pictured here interviewing keynote speaker Paul Collier (left) are two leaders of the International Federation of Agricultural Journalists (IFAJ) – current president Mike Wilson with Farm Futures magazine and senior vice president Markus Rediger of Switzerland’s LID Agricultural Information Center. Read Mike’s …
The Podcast Consumer Revealed
I missed the Association for Downloadable Media’s webcast titled, “The Podcast Consumer Revealed.” The session was conducted by Tom Webster, Edison Research. The audience for podcasting just keeps growing. The main reasons people watch or listen to podcasts is so they can do so whenever and wherever they want. Here are some key points from the session. * 1 in …
Running with Team ZIP
A few months ago, I signed up for a half-marathon with my sister, Courtney. To boost our motivation, we joined Team ZIP (Zinc/Iron/ Protein), a group of runners who believe in the power of protein in the land of lean beef. We demonstrate that beef gives us the strength we need to cross the finish line by participating in running, …
BIVI Swine Division Picks Woodruff Sweitzer and True Media
It looks like Woodruff Sweitzer and True Media have reason to celebrate this holiday weekend. Boehringer Ingelheim Vetmedica, Inc., headquartered in St. Joseph, Mo., selected Woodruff Sweitzer to manage advertising, strategic consultation and brand development for their swine products division. True Media has been chosen to handle media planning and buying. Woodruff Sweitzer will partner with BIVI to develop strategic …
Many Tanks Make A Good Beer
I promise you that this will be my last post of the week with Trent Loos in it. Why? Because it’s the end of the week and it’s all I’ve got. After I had my chance to interview Alltech Lexington Brewing Company Master Brewer Ken Lee, Trent and Sarah did a video interview with him in which I got to …