You may have noticed the baseball-themed banner ad here on AgWired for Novus International and the International Poultry Expo, coming up next week in Atlanta. We are very pleased to have Novus sponsor our coverage of the IPE this year and Chuck recently got to chat with Novus director of product management Wendell Knehans about their plans for the event.

“We’re bringing an “all-star” theme to try and bring some of St. Louis to the show,” Wendell says. That will include giving away all-star tickets and having a special guest on hand at the booth – Baseball Hall of Famer Lou Brock.

The Novus all-star product line-up for poultry producers includes Advent, DHA Gold, Mintrex and Alimet – nutritional solutions that Wendell says “help producers be more economically efficient, driving toward better production costs in this tough time for the poultry industry.”

Listen to Chuck’s interview with Wendell here: slac-novus.mp3

I will be the official IPE blogger and will heading to Atlanta next Mondy to begin coverage on Tuesday with a technical presentation given by Novus’ Dr. Tara York on SANTOQUIN, Selenium and Vitamin E. Stay tuned!