Monsanto is making a bold move with a unique partnership with the Weather Channel. Nothing like taking two of the things most important to farmers and making it easily available to them in an online and social networking environment!
The Weather Channel Interactive, in partnership with agricultural products leader Monsanto Company (NYSE: MON), announced a new section on weather.com® dedicated to weather and farming at www.weather.com/farming. Within the Agriculture News & Forecast, the main feature is the Farmers Forecast, which includes up-to-date weather information that matters most to the agricultural community, such as severe weather alerts affecting crops and detailed data about precipitation, wind and soil moisture.
The new Farmers Forecast adds farming-related alerts in addition to the severe weather alerts already available through the weather.com site. These will alert consumers to warnings with freeze, frost, high wind or hail indicators for each forecasted day. With precipitation being critical for the farming community, not only does the page include the percent of precipitation, but it also includes an actual projection of the amount of rain that is expected.
Weather.com/farming will offer several components to help farmers make decisions before and throughout the season. From the same page, users can easily change locations to keep up with multiple farms or compare sites. Among the information included on the new section:
· Soil moisture information
· Detailed wind data
· Sunrise and sunset times
· UV index
The section is also a one-stop resource for the latest agriculture news. Users can stay up to date with articles related to the industry while checking out the next day’s forecast. Users can easily bookmark any page within the new section, such as the Farmers Forecast, to return to this practical resource and connect it to social networking sites such as Facebook, Digg and others.
Along with the new section within the weather.com site, Monsanto will also run an online campaign throughout 2009 featuring many of its brands such as Deltapine, DEKALB, Asgrow, Yieldgard, Roundup Ready and Roundup PowerMax.
Post Update: If you’re an iPhone owner make sure that when you use your browser that you select the “Classic Weather Channel” link instead of the mobile version. This isn’t available in the mobile version yet.